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Creating a Diffusion Line For the Stella McCartney Brand Essay

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Creating a Diffusion Line For the Stella McCartney Brand - Essay http://paper-writing-service319.mystrikingly.com Example

The paper "Creating a Diffusion Line For the Stella McCartney Brand" discovers the supply base of the Stella McCartney brand. Chung et al (2001) and Malhotra (1986) explain that brand personality can also be helpful in creating customer loyalty in the saturated domestic market, and this has been true of Stella McCartney. This is achieved through interaction with positive associations with the personalities of the consumers. Abedania (2010) states that this interaction helps a company to gain deeper understanding of the perception of consumers towards the brand. Stella McCartney has been able to tap into the value of its organized value chains to increase its profit margins, and reduce its expenses like transportation. A retail structure should enable a company to reach more target customers with the product and give an insight to their perceptions. An analysis of the company’s retail organizational structure indicates that it serves the needs of the organization.